Project Description

I was asked to design a brief and simple brochure site and a logo, within in a short timeframe, to get them up and running.

The concept of the logo is simple. Primary colors, being the building blocks for other colors, convey the idea of thought and creativity. The confining shape of the circles was intended to be seen as either a brain or an abstract letter ‘P’. The winning typeface was Brandon Grotesque, with some slight modifications to create some letter connections.

Sketches for logo design

color palette

detail and simple logo options for PND Innovations